How important are ‘intangibles’ like relationships and goodwill when it comes to branding, whether it’s personal or for business?.When working with clients, how does the idea of restraint give designers more space to create a better design? How can designers shift a client’s mindset from ‘we want you to do this’ to ‘let's listen to the experts'?.How does communication design play a role in a brand’s stylistic decisions?.What is the value of good design? Jack weighs in on the form versus functionality argument and how an idea's velocity can be increased by good design.Jack shares the mindset and realization that drove him to starting his own business as opposed to working for a creative firm.
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